Write a Job Ad that Attracts the Top 25 percent of Candidates

by Dr. Ron Arndt

Dental office receptionist new patients
Here are my tips for writing a job ad that attracts the top 25 percent of candidates:

  • Emphasize what you want successful candidates to “do” versus just what you want them to “have”. It is even more important, however, to attract those who really want to perform the duties you have in mind, and who will fit into your dental office environment and culture.
  • Ask your staff: I always advocate getting staff involved in these processes. Ask what qualities would be best for a new team member—good sense of humor? High energy? The staff will be the ones working even more closely with this new employee than you will.
  • Locate an experienced writer or recruiting consultant and ask them to help you write a master ad template for each position in your office. The pros are skilled at using more effective words to convey the message in an attractive and inviting way. Added bonus: lots of saved time!
  • Scan the employment ads on Monster.com and print out ads that reflect the sort of energy you want to capture. Place those in a file for inspiration. It’s okay to adapt others’ ideas to improve your own ads.
  • Consider different methods of hiring: What about placing a Facebook ad with a fun photo of the team? These are inexpensive (you only pay per click) and can attract another targeted group.

“If it takes a lot of words to say what you have in mind, give it more thought.” ~ Dennis Roth

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