Write Ads That Attract The Top 25 Percent Of Potential Employeesby Dr. Ron Arndt
It is important to attract the best if you want to hire the best. When you treat candidates as customers, not subordinates, you change everything about finding people. Most job ads and sourcing techniques are set up to simply fill a void. YOU want to attract the top 25 percent, not just a warm body.
Most ads are written with one single criterion: experience and lots of it. This is a fundamental flaw associated with traditional hiring practices. Rather than hiring someone with lots of experience who are not competent; hire someone who can do the job, regardless of their experience.
To find these candidates, write ads that focus on past performance, talent, energy levels and the ability to learn. When candidates see the job as a career opportunity, you’ll attract more people and close more candidates on your terms.
A good ad focuses on outcomes rather than activity.
Example: Dental Hygienist wanted who can do all phases of soft tissue management and can head up a productive, profitable hygiene department. While we offer flexible scheduling, great pay, the latest technologies and don’t mind if you Whistle While you Work — we want someone who exudes leadership, energy and commitment to a team. Call now or fax your resume for a confidential audition!”
For The Future:
• Emphasize what you want successful candidates to “do” versus just what you want them to “have” when you advertise a position. Screen out those who do not possess what you need. It is just as important, however, to attract those who really want to perform the duties you have in mind, and who fit into your office environment. You will have a better match in the end.