Next Step: Set S.M.A.R.T Goals For Performance Growth

by Dr. Ron Arndt

Dental Business Vision
In my previous post, I spoke about goals—how to define them, measure them and reach them. Because this is a popular subject, I want to give you additional guidelines to use in your dental practice:

  • Make sure your team goals matter. The “R” in Smart can also stand for Relevant. All performance goals – for you and your team – need to support the overall goals of the dental practice to increase your profitability.
  • Get the team involved. Teach everyone the S.M.A.R.T model and encourage them to apply it. This habit improves accountability within the office.
  • Pull out your business plan and review your own goals. For each goal, ask: “Is this SMART?” If not, “punch it up” and make the goal more real and dynamic for you.
  • Use the S.M.A.R.T. model to evaluate to-do items that come out of your next staff meeting. Tweak the goals until they meet all five criteria.

“If you don’t know where you are going, you will probably end up somewhere else.” ~ Lawrence J. Peter

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