How Do You Stand Out?by Dr. Ron Arndt
Mr. Earl Nightingale in his legendary communication, The Strangest Secret in the World, said the following:
“Let’s take 100 men who start even at the age of 25. Do you have any idea what will happen to those men by the time they are 65? These 100 men who all start even at the age of 25 believe they’re going to be successful. If you asked any one of these men if he wanted to be a success, he’d tell you that he did, and you’d notice that he was eager toward life; that there was a certain sparkle to his eye, an erectness to his carriage, and life seemed like a pretty interesting adventure to him. But by the time they’re 65, one will be rich, four will be financially independent, five will still be working, 54 will be broke.“
Out of the 100, only five make the grade!
This same principle applies to dentists, entrepreneurs and business people. How do we become Distinctive and Stand Out from the other ninety-five percent? Most patients think a dentist is a dentist is a dentist. After all, they all went to “dentist” school! Intuitively they know there is a difference yet how do they make the distinction? With ObamaCare and PPO’s operating under the guise that you will be receiving “affordable care” that you deserve, every dentist will be obligated to be the same. These programs dictate fees, what is and is not a covered service, and what treatment your doctors will and will not be legitimately permitted to deliver to you. The reality is we are “dumbing down” the patient to accept mediocrity as the highest standard.
Here is the BIG question and a Team Meeting Exercise:
Rather than being Ho Hum like the ninety-five percent, how will you be distinctive? How will you be persistently and consistently different than mediocre? What are your orange shoes, orange tops and orange-lined gloves?