Four Simple Tips on How to Make Everyone An Ambassador

by Dr. Ron Arndt

Right Hiring and Retention Manual for the Dental Team,
In a previous blog post, I suggested that you train every member of the team to sell themselves and the practice to their customer—the patient.

Here are my four tips on how to do so.

  1. Enroll in a sales training program. Every member of your team benefits. This program should include learning how to sell/recommend needed dentistry, asking for referrals, and how to deliver service excellence as perceived by the patient.
  2. Role-play “asking for referrals” at every staff meeting. Spend a few moments acting out a situation for how to ask for referrals; include all staff members.
  3. Visit a Ritz-Carlton or other 5-star hotel with your team so that everyone understands what true quality service feels like. Hold a team meeting to discover ways you can duplicate such service.
  4. Provide business cards for each team member and encourage them to share the cards with others in their community, i.e. at the grocery store, library, school, and church or synagogue.

“Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.” ~ David Frost

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