Self Appraisal– for your dental practice

by Dr. Ron Arndt

I received from a dental friend of mine an interesting e-mail message. It struck me that it has great application for any of us in business as well as those of us in dental practice. Take a moment to read the message below and then decide how you might appraise how well we you’re doing in serving your dental patients.

“A little boy went into a drugstore, reached for a soda carton and pulled it over to the telephone. He climbed into the carton so that he could reach the buttons on the phone and proceeded to punch in seven digits (phone numbers).  The store owner observed and listened to the conversation:”

Boy: “Lady, can you give me the job of cutting your lawn?”  Woman: (at the other end of the phone line): “I already have someone to cut my lawn.”  Boy:

“Lady, I will cut your lawn for half the price of the person who cuts your lawn now.”  Women:

“I’m very satisfied with the person who is presently cutting my lawn.”  Boy: (with more perseverance):  “Lady, I’ll even sweep your curb and your sidewalk, so on Sunday you will have the prettiest lawn in all of Palm Beach, Florida.”  Woman:  “No, thank you.”

With a smile on his face, the little boy replaced the receiver. The store owner, who was listening to all of this, walked over to the boy.

Store owner: “Son, I like your attitude; I like your positive spirit and would like to offer you a job.”  Boy:

“No thanks.”  Store owner: “But you were really pleading for one?”  Boy: “No sir, I was just checking my performance at the job I already have. I am the one who is working for that lady I was talking to.”

What would be the value for you to self appraise what’s going on in your business?

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