Rewarding Referrals to Your Dental Practice

by Dr. Ron Arndt

Distinguish Your Dental PracticeI very much enjoy referring my family, friends, and contacts to other businesses that have the potential to help them. I do that because I want them to experience the same service excellence I received…NOT because there is some “reward” for me aimlessly sending them the business. My reward is that they are well taken care of and my reputation for being a discriminator for positive personal service is still in tact.

While I do not need or want lavish gifts for my referral, I do appreciate a Thank You and an acknowledgement that my friend or family member has been ‘taken care of with panache.’

You know how often I receive any acknowledgment? Less than 2% of the time!

Sad commentary yet, unfortunately, the way the world turns. Too busy, no system for acknowledgment in place, forgot, and the litany of “disguises” goes on and on and on.

A simple letter with a personalized note is all it takes, and adding an unexpected gift certificate is a nice touch.

What protocol do you have in your office that you’d like to share with me? I’d love to hear them.

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