Recruit Your Current Employees

by Dr. Ron Arndt

Dental office receptionist new patients
There’s a joke about a man who gets to choose between Heaven and Hell. He visits Hell and finds golfing, fine food, terrific weather and paradise. In Heaven, he encounters a boring lot of harp players. He chooses Hell; but on his return is greeted with fire and round-the-clock hard labor. Bewildered, he asks for explanation. “Yesterday,” he is told, “we were recruiting you. But now– you’re just staff.”

Sound familiar? As Dental CEOs, we woo the best people we can find, then gradually take them for granted. I encourage you to pay as much attention to your tenured team members as you did when they were job candidates.

Here are my tips:

  • On a regular basis, change something to make the employment environment better – simplify a process, add a benefit or do something simple like add a plant. Each time, “market” the upgrade at your next meeting. Discussion keeps the positive at the forefront of your team member’s thinking.
  • At the end of the year, meet with every team member for a moment. Shake their hand warmly, look them straight in the eye, and say “I am really happy that you are part of our team. Your being here makes a positive difference.”
  • Sit down individually with your team members and ask “How likely are you to still be working here two years from now?” If the answer is anything but “I’ll be here!”, ask “What would change that for you?”

“There’s no limit to what can be achieved if you’re willing to share the credit.” ~ Wilson Wyatt, Sr.

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