Recognize And Reward Your Stars

by Dr. Ron Arndt

Dental Staff Success Tips
Your STARS – Synergistic Team Member All Ready Stars – are the most important part of your practice. They are your biggest asset – yes, even more important than the building or equipment.

Your team dazzles new patients, comforts the timid, jumps in to help other team members, laugh and encourage smiles all around them, and get the job done right.

They can’t help themselves. Some are born this way, some are created. All have unique and special gifts to share. Some light the way for us and make our jobs easier, less stressful, and more fun. Some show up every day on time and ready to go. Others are skilled at calming frightened children and adults. Some need us to point out their specialness, while others are special because they never forget birthdays, anniversaries, or the first day you began your practice.

STARS are all around us and sometimes we don’t see them. Surprising, isn’t it? Each team member provides a special something in your practice. It is up to you, the Dental CEO to notice and reward that. Take the opportunity to recognize achievements – large or small. Your reward? Stars will shine brighter every day!

Action steps!

  • Establish a service recognition system. Make a “big deal” out of every anniversary. Let people know you appreciate them and the job they do.
  • Recognize individuals for STAR actions. Hang up a bulletin board and periodically spotlight one of your team members.
  • Let patients know how much you appreciate your STARS!
  • Invite a team member or two to lunch today, and don’t talk about business – focus on learning more about their lives, and sharing more of yours. People want to work with people they like!

Notice and reward “out-of-the-way contributions”:

  • Write a thank you note
  • Public praise at a group meeting
  • Give out a spot bonus
  • Schedule an offsite activity or a lunch
  • Offer movie tickets
  • Buy certificates for a special latte at Starbucks
  • Provide enhanced facilities (on site masseur, concierge services, plants in the break room)

“The deepest principle of human nature is the craving to be appreciated.” ~ William James

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