Real Service vs. Crappy Service: There is a Clear Distinction!

by Dr. Ron Arndt

Antithesis-Juxtopposed-Opposite…Real Service vs. Crappy Service…there is a clear distinction!

And for service providers and we business owners, we damn well better recognize that Social Media is turning the idea of customer service upside down. And I’m doing it right now.

delivering on your promise to customersSweetness and I, for over 10 years, have loved our queen-size Tempur-Pedic mattress that we purchased from Mattress Matters in North Olmsted, Ohio. Wanting to expand our sleeping quality, on March 28, 2014, we revisited this store and purchased a new king-sized Tempur-Pedic with the built-in cooling feature. How exciting for old people…I can tell you first hand.

At the time of the sale, we were told the store needed to order factory-direct, as our “kool/cool Tempur-Pedic” was not available in the warehouse. We were unaware of the extended delay in delivery that required two phone calls from us to discover the “when” on the delivery. When it arrived, the very contentious deliverymen indicated that when they opened the packaging, there was an obvious flaw in the mattress covering and that, while not structural in nature, could be handled with a new cover. The salesman was notified and we were told this was IMPOSSIBLE in the words of the factory folks. They promised to replace the cover and all would be “peachy-keen.”

So, as of May 27, 2014, over two months later and several follow-up phone calls and still no resolve. Here is my resolve: Never will I purchase from these folks…and now you know it too. I love the mattress; I really dislike the local service and “lip-service” about how “we take such great care of our customers.” BS! Tempur-Pedic, while a sleeping delight, also is a substantial investment. I would have expected something different. No thank you note for your business, no follow-up from the store to rectify the problem…only Crappy Service!

the most important thing you can do to delight your customersNow here is the ANTITHESIS…one of my favorite eateries is Hyde Park Grill in Westlake, Ohio. Being a HUGE steak-lover, I purposely visit this store because of the great attention to detail they direct to, not only their food, but to their “guest care.” This place is sooooooo good, that the presumption is that you will never have a bad meal. As is typical, I was served with panache’ by Rachel Gregor, Jonathon Bates, and hosted by Ornela Kryeziu. They made my guest and me feel like we were the only people in the place. I love rib-eye steaks and was suggested to get their most “tricked-out,” super-duper, ultra-aged, bone-in rib eye.

Taking their recommendation, I ordered and continued on with my wonderful evening with my guest, Camille. Her food was prepared to perfection. Mine was quite rare (I ordered medium). I requested it be cooked further and when returned was still rare. The third time was a charm! That steak was unbelievable! I felt like a cannibal as I feverishly devoured it. (I know, for you vegetarians or save the whale-type folks, this is sacrilege, so forgive me). Then, in a stealth-like fashion, Mr. Scott Mehl, the General Manager of the restaurant, approached me, stood with confidence and poised in front of me, placed his card to my left and said, “Dr. Ron, I regret your meal was not cooked to your liking and it took us three times to meet your needs. Your dinner is on me.” Leaving as stealth-like as he arrived, he would not accept anything but my recognition of gratitude. No “lip-service” here. This man and his team delivered Real Service.

So, whom would you like to do business with? Folks who bullshit and tell you all the fluff and accolades about what they “will” do for you…or the folks who tell you they are about excellence and then LIVE IT?

Often, it is not the company’s product or service that distinguishes it in the marketplace, but rather how a company interacts with its customers. I choose Hyde Park Grill in Westlake, Ohio.

Comments

  1. Brynn says:

    Dear Dr. Ron,
    Thank you for reposting. Now I can thank you for sharing this important message. I am again thankful. You are a giving teacher and true friend. Your pearls of wisdom are real. They are useable in all realms of our lives. In our dental offices. With our teams and patients. With our children. With our entire family. As we come in contact with anyone, on any level. For me, even when I am alone. Be the best that we can be. Then our lives matter. Then we have purpose.
    Life gets crazy, politics overwhelming. Discouragement can take over and lack of caring replacing excellence. Laziness and selfishness take over. We can make the decision, everyday, to rise above the negativism. Reminders of how, and why we can achieve and enjoy better seems more important these days. Wrong is accepted as right today. Lowest standards are replacing highest standards. We need reminders and we need courage. And we need to support the good and wipe out the bad, the wrong, the lies. We can still rise up, protect, and reach towards excellence! Thank you for the reminder of who I want to always be. And the best part. I got to share this with others. (even with my grand children!)