Did You Read It Yet?by Dr. Ron Arndt
A few days ago, I suggested that my blog subscribers read Service America. It is a useful, helpful guide for introducing a true relationship-based service model into your dental practice. The concept is more than 20 years old, but, guess what? It still works!
This book isn’t about fluff. It’s about real management principles that can be swiftly applied in your dental office to make you stand out from the competition. It is about using customer service to stand out – not the priciest equipment or the lowest prices for cash-pay patients.
The book encourages you to use a customer-centric approach to have a successful dental practice. Treat your patients like gold, and your dental practice will be majorly successful. Some of you might say – Hey, Dr. Ron, this is common sense! To that I say – Then why aren’t more dentists doing this?