Persistent Consistency in the Dental Officeby Dr. Ron Arndt
This is the key to Rick’s business, Clean Sweep Chimney Sweeps, Inc. This man has mastered the art of service with panache. He’s taken what many might perceive as an innocuous business and made it remarkable.
Every three to four years I call Rick to clean and maintain my fireplace and chimney and every time he bedazzles me with just a few things that make his craft unique. His simple marketing approach sets him apart from others.
EVERY time (persistent consistency) he has been to my home he:
- Is on time.
- Lays down rugs at the doorway and into the house protecting wood floors and carpets; generously ‘drapes’ his work area to prevent any rug damage or soot accumulation.
- Puts on ‘booties’ every time he enters the house, regardless of how many times he needs to go back to his truck for materials or equipment.
- Is meticulous on his technique with no dust or soot flying around the house.
- He is invisible…that is, the only way I knew he was here is I had a clean fireplace!
Rick is persistently consistent in just a few things…the few things that make a BIG difference. No need for a lot of ‘bling’…just simple, effective, customer pleasing – real CUSTOMER CARE.
I have and will continue to recommend Rick to anyone who wants excellence in his or her chimney care and maintenance. How much does he charge? Who cares. When you hire Rick, price is irrelevant. Watching this master craftsman is worth the fee.
Action Step: What can you do today to make your Dental Practice “persistently consistent”? Share your ideas below, or on my facebook page.