Nurture Your #1 Source of Referralsby Dr. Ron Arndt
The number #1 source of referrals to your dental practice is not from current patients. It’s not from billboards, postscards or facebook posts.
Take a look your current employees.
86% of happy employees refer and recommend their workplace. Only 43% of mildly satisfied employees do.
In a past blog post here, I talk about how to make your employees happy. Now, how to make them pass along referrals?
- Role-play “asking for referrals” at every staff meeting. Give scripts and encourage ideas.
- Take a field trip to a 5-star hotel or restaurant so that your team experiences what service excellence feels like. Hold a meeting to discover ways you can duplicate such service.
- Provide 500 professional business cards for each team member. Encourage them to share the cards with others in their community, i.e. at the grocery store, library, and church or synagogue. You can order inexpensive, quality cards at Vistaprint.
Making your employees your #1 asset and treating them accordingly is your strategic advantage.
“Don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.” ~ David Frost