Let’s Give Them Something to Talk About….

by Dr. Ron Arndt

“Dentist review” sites are gaining popularity – Merchant Circle, Yelp, Angie’s List and others. It’s how many are selecting their dentist, with the help of what existing or former patients have to say about the dentist’s skill, professionalism, office atmosphere and more.

Now, word of mouth is one of my favorite and most powerful marketing strategies. Studies show that over 80% of consumers do research online before making a decision on a product or provider. It’s important to pay close attention to what people are talking about on these review sites. Here’s how:

1)      Set up your profiles: Have an administrator from your office set up profiles on each of the popular sites. Having a complete profile looks more professional to users – include photos and your website, where applicable.

2)      Use reviews as a marketing strategy: Copy positive reviews into your marketing materials and mention them in your website.

3)      Ask nicely for reviews: Shower lots of appreciation on those that take the time out of their busy day to write a review. Encourage other patients to do so!

4)      Counter negative comments: The faster you can address this, the better. Be prompt and professional – and offer a great solution to amend the problem. How do you know if angry patients are writing bad reviews? Set up a Google Alert – it’s fast, easy and free – and you will get notices when anything is posted about you.

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