Increase Your Dental Practice Profits By Investing In This: (Hint: It’s Not New Equipment!)by Dr. Ron Arndt
A knowledgeable, caring staff attracts new patients and sustains relationships with current ones. Your staff keeps the dental office moving like a well-oiled machine. I bet they take care of most problems before the problem even reaches you!
Thus, the smartest investment you can make in your dental practice is: training.
Technical training is important, but I want you to focus on the non-technical training as well: customer service. What opportunities can you find? Look for ones that enable your team to be:
- Savvy communicators
- Experts are handling difficult patients
- Excellent at interpersonal skills
- Able to manage change quickly
Coach Ron’s Hint: 25-50% of your training hours should be spent in “soft skills.”
“I hear and I forget. I see and I remember. I do and I understand.” ~ Confucius