The Most Important Skill In Your Dental Practice – Hint: It’s Not Clinical

by Dr. Ron Arndt

Distinguish Your Dental Practice
“Soft skills” are the most valuable and most undervalued in your practice. Certainly, clinical skills are important; but your staff is already taught in their school training. It is up to you, the Dental CEO, to instruct and train on those “soft skills”.

  • Invite guest speakers to a team meeting. Think about bringing in a business coach or customer service trainer—they don’t have to be related to the dental industry. In fact, it’s better if they’re not! They will bring a fresh perspective to issues facing your dental team.
  • Do a Google search for course information at local colleges. What unique courses can you offer as an educational benefit to your team that will improve their “soft skills”? Look at courses in the Business, Management and Hospitality sections.
  • Reward staff members who voluntarily add continuing education to their career potential by giving them gift cards for dinner and a movie. When other staff members see this, they will be encouraged to do so themselves. Post this new benefit on your team bulletin board and newsletter.

“I hear and I forget. I see and I remember. I do and I understand.” ~ Confucius

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