Ideas on Brandingby Dr. Ron Arndt
As a follow up to last weeks post today I’d like to share lessons learned from Dr. Brunetti that can apply to your business or practice.
If they know your name…you have a BRAND.
Brand is an idea that you own in the mind of the market.
The Dr. Brunetti BRAND (replace with your name) is what the customer thinks!
What Do You Bring To The Party?
- What do you have that is UNIQUE? Or what are you doing that makes you stand out?
- How will you articulate that uniqueness well?
- What will you do to be relentless in making multiple, quality impressions?
Customers want relationships. Give it to them.
Best way to create a brand advantage – do one thing better than anyone on the planet.
- Stand out
- Declare your market
- Stick to it
- Dominate tightly defined markets
Branding is a matter of personality – wrap your personality around your business.
What brand does your image stir? How can you create your own BRUNETTI Brand?