How to Grow a Dental Practiceby Dr. Ron Arndt
“Coach Ron, I need a ‘bunch’ of new marketing ideas!”
This is the common comment I hear from dentists. My response is an emphatic:
No you don’t! Instead be persistently consistent with just a few things.
For some reason, we seem to think we need to come up with fancy, high-tech, innovative ideas to grow our business when, in fact, we know the ‘truth’ already. The truth is we are looking for a magic pill – something that is easy and requires little effort. Nonsense. We know what works. Just a few things that you do better than others and to do it more consistently…just like Rick from Clean Sweeps Chimney Sweeps.
Consider the following epiphanies:
- Non-negotiable service starts at the top. The more you talk about persistent, consistent service, the more it becomes a priority and a part of your business culture.
- Who’s losing sleep? Do you have a Chief Experience Officer in your business that keeps this priority alive?
- We’re in a ‘relationship economy’ and ‘touching’ people (metaphorically as well as physically) in the simplest ways will set you apart from the pack.
- Be better today than yesterday. Systematize the few things that you do better than others and do it more consistently.