Give your Clients an Opportunity to Invest in Themselvesby Dr. Ron Arndt
If we invest in ourselves, why don’t we give our clients the opportunity to invest in themselves?
Every year I invest a substantial amount of time, effort and money keeping my dental license active and maintaining my Master Certified Coach designation in good stead in order to maintain my credibility to my coaching clients.
No matter whether I’m attending an International Coach Federation meeting or a state or national dental meeting, the conversation with folks inevitably gets around to my unique career and, soon after, I find myself engaged in lengthy and interesting conversations as they often are looking for insights to challenges facing them in their lives and practices.
Shortly after I explain that I work with talented dentists who would rather be in control of their practices rather than the practice controlling them and what that means for them is they lead more, manage less, and make more money in less time, all the while reducing stress and having more time to spend with family and outside interests, I often hear these kinds of responses:
- “I don’t need that.”
- “My practice is doing great already.”
- “Do you think you can help me with that?”
- “That sounds like a lot of work!”
- “Oh yea, I’ve worked with lots of consultants.”
- “Hmmm, maybe that is something I should consider.”
All of this is comes as a result of a recent visit I had with a dental practice who took the attitude that in today’s economy, most people don’t want to invest in their oral health. As a result, the practice is struggling, the team is in chaos, and the doctor is unhappy and going broke.
What advise would you have offered this dentist?
P.S. I’m not a consultant…I’m a professionally trained coach. When I explained the difference, he looked like a deer in the headlights.