Dr Ron’s Real-Life Service Blog: The BRUNETTI Brand

by Dr. Ron Arndt

I was invited to be a guest speaker for the Corydon Palmer Dental Society’s 100th Anniversary Winter Holiday Gala by their outgoing president, Dr. Don Brunetti. In addition, my Sweetness (my wife, Trish) and I were invited to be overnight guests of Don and his beautiful wife, Marcia, as we were traveling from Cleveland to Youngstown.

grow a dental practiceAs luck would have it, we found ourselves driving in a treacherous snowstorm where accumulation of the white stuff was in excess of nine inches, along with dangerously icy road conditions.

When we called Dr. Don alerting him of our arrival within a few minutes, we got our first taste of the BRUNETTI Brand. He instructed us to pull our car into his garage. Because the weather was so ugly, he had removed one of his cars and parked it outside in the crappy weather to enable us to drive into a warm garage and not have to empty our car in the lousy weather! WOW we both said to each other as we pulled in feeling very appreciative.

dental practice growthAfter unloading all our bags, Marcia and Don escorted us to the room they had prepared for our overnight stay. It was there that we experienced our second dose of the BRUNETTI Brand…there, neatly folded at the end of the bed, were two thick, fluffy, and soft bathrobes with our names embroidered on them! Never have Sweetness and I ever been received into someone’s home with such warmth, thoughtfulness and consideration.

To have received our own indoor parking spot and personalized bathrobes was but the beginning of a 36-hour experience of unprecedented caring and kindness. Dr. Don and Marcia reminded us that the difference between ordinary and extraordinary is that little ‘extra’. The Brunetti’s made us feel exceptionally welcome, comfortable and well cared for. I wish we could “bottle” their brand of thoughtfulness and have it available to open anytime a pick-me-up is needed.

Thank you Marcia & Don.

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