Don’t Hire Hygienists, Hire Ambassadorsby Dr. Ron Arndt
Why is attitude important to your dental practice? You are hiring ambassadors. An ambassador is a representative of your dental practice. Patients will measure personal satisfaction based on how each ambassador represents you.
If team members do not share your standards of practice success and patient service, they will communicate that to everyone. Verbally or nonverbally, your team members are communicating.
Action step: Think about including the language “Ambassador” in your next job posting!
As a reminder from my last post: Hire for attitude, train for skills.