Writing a Purpose Statement for your Dental Practice

by Dr. Ron Arndt

Dental Staff Success Tips
Our Business Purpose is defined and crafted as a result of our business Core Values. We need to be clear about why we are in business. For dentists, it is much more than “fixing teeth” or “making a living.” Our purpose needs to be easily understood by a 12-year old. It needs to be crisp and clear in its description.

Ask yourself some of these simple yet challenging questions:

  • Why does our business exist?
  • What are we known for?
  • What makes us distinctive?
  • What do I want out of my practice?

With a clear Purpose in a statement form, it will enable you to remain focused while providing inspiration and guidance in your business choices. Take the time this weekend to craft your business Purpose, keeping it to 10 words or less. Begin the statement with action words like “growing“, “implementing“, “helping.”

Let me know how you do…share your Purpose statement in the comments below!

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