Dental Coaching–A Dental Blog with a Coaching “Twist”

by Dr. Ron Arndt


The Broken Window theory

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first advanced by criminologists James Wilson and George Kelling and then expanded by Michael Levine in his book Broken Windows, Broken Business tells us how to select the businesses we choose to shop. If something small and seemingly unimportant like a broken window, worn carpets, faded drapes, or nasty employees is permitted to go on without repair, the damage can be disastrous to your business. Perception is everything. With this as a backdrop, I will be discussing this Broken Window theory as it effects yours, mine, and anyone’s business. I encourage you to dialogue with me.


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what is broken in your business? Take an inventory. Look from top to bottom and then sideways. Make a list. We will talk more in future posts.

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