Dental CEO’s: How Do You Define Success?

by Dr. Ron Arndt

Whether it is 5, 10, 15, 20, 25, 30 or more years in your professional life, what “is” making you or what “will make you” successful by your definition of success?

Dental Staff Success TipsI am coaching all my clients through a process of crafting their own life business plan and have challenged them with many questions that demand that they look deep and introspectively into what is important to them…to help them determine what they want…to define what success will look like to them.

Below are only a few of those questions. On the surface they appear inconsequential or ‘stupid’, as I had one former client tell me. If you will take the time to be in a “quiet place” and ask yourself these questions, you may discover, as one of my current clients has said, “These questions make me uncomfortable as I’m obligated to look at myself in a way I have never taken the time to do in the past. I am also discovering I need to shift my thinking to create my vision of success.”

Now, you try these questions on for your future:

  • If I were to ask you to BRAG on yourself, what would you brag about? (This is not the time to be shy!) (Personal or professional…regardless of how big or small)…list on a separate sheet of paper.
  • What do you want?
  • When people are around you, do they say “OMG”…in a positive or negative way?
  • How much “fun” are you?
  • What makes you different than any other dentist (businessperson) up/down the street?
  • Are you the type of person who walks into a room and says: ‘Well, here I am!’ or do you say, ‘Ah, there you are.'”
  • What do you see as possible for you and your business and/or life?
  • How do you want to operate your life as a person? How do you want to operate your business?
  • Who are you and what do you do?
  • What business am I in and what benefits do the purchasers of my service receive when they choose me?

Refuse to answer these kinds of questions and you will likely be “undescribable.” Take the time to answer these kinds of questions and you will likely be INDESCRIBABLE! and it just might not take you forty years to become an overnight success.

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