Putting the Wow Factor in your Dental Practice

by Dr. Ron Arndt

I was invited by one of my non-dental clients to spend some face-to-face time with he and his team, on site, in his facility. Mr. Michael Dennis, CEO of X-Pools requested feedback regarding how he leads his team meetings. I’m always amazed at how much can be learned when we step outside our comfort zone (dental business) and observe and interact with businesses different than our own.

There is a world of new learning, fun ideas to stuff into your took kit, and an affirmation that you are doing some things very well. X-Pools is a very successful pool cleaning, maintenance and repair company that has not only survived, but thrived, in the past several years in spite of the current economic environment.

Michael reminded me that just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance. Watching him operate his business from his Core Values, vision and employee respect was like sitting in an MBA class.

Because Michael leads with a philosophy of wowing you with his X-Traordinary and X-Pert care, I believe he demonstrates a simple but powerful rule:

Always give people more than what they expect to get.

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