Crafting a Vision Statement for your Dental Practice

by Dr. Ron Arndt

I believe it’s a terrible thing to see and have no vision.

Brianne has shared with us a simple, yet remarkable, lesson and tool for those who want to create a future of choice.

Creating a Vision StatementWhat is your practice/business Vision? Is it in writing? Do all your employees know it by heart? Do you know it by heart?

If not, below are some ‘thoughts’ on crafting a Compelling Vision document that will provide all the direction you and your team will need to make 2014 and beyond a reality.

Defined: A vivid description of how the future of the business will be. It must capture the imagination so that people are prepared to devote themselves to transforming that vision into a reality. A compelling vision enables people to feel that the end results are worthwhile – it gives a sense of direction and provides criteria so that people can judge what is important or irrelevant.

Your task: To write, in not more than fifty words, a compelling vision for your business. Imagine this will be presented to every employee.

Writing Your Vision

Here are some questions that you may want to ask yourself and your team as you create your practice Vivid Vision. Additional visioning questions available on request.

  • What do I want my life to be like?
  • What do I want my practice to be like?
  • What type of patients do I want?
  • How many patients do I want?
  • What kind of dental care do my patients require and expect?
  • What kind of facility do I want?


“A leader’s role is to raise people’s aspirations for what they can become and to release their energies so they will try to get there.” ~ David Gergen


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