Big Numbers – Big Profits??

by Dr. Ron Arndt

When I first launched my dental practice, I was all about big numbers. Big staff, big practice and big dollars on advertising. And what did that get me? A heart attack at 41, a largely unappreciative staff, and no quiet time with my wife and daughters.

My mistake was that I was concerned with being the biggest and baddest dentist in the neighborhood. In my book, I outline the lessons that I learned so that other dentists don’t make the same mistakes. The main idea is that while you should think in grand terms for your dental practice, you should scale back to a manageable, reasonable expectation. This ensures that you maintain that precious work/life balance and that you don’t make the same mistakes I did.

Answer these questions:

  • What are all the possibilities for my dental practice?
  • Who will my dental services benefit if I keep expanding?
  • Who will suffer if I keep expanding?

Deciding on your specialty and how you will pare down your business depends on what you are passionate about doing and who you are passionate about helping.

What’s in it for you?

  • You will reduce marketing and advertising costs, translating to a larger take-home profit for you
  • You will enjoy more freedom to do the hobbies you love: fishing, walking, spending time with family or simply finally getting 8 hours of sleep
  • You will maintain a profitable, vibrant practice while still maintaining a fulfilling personal life

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