5 Ways to Grow a Dental Practice

by Dr. Ron Arndt

Dental Practice Success TipsWhat can we all learn from Najwa’s world-class service story shared in my last post? A LOT!

Typically, in dental practices and other service businesses, when the idea of truly incorporating service into the daily mix of client/guest/patient interaction, I am met with grunts and groans as the perception is that any of these ideas will cost a lot of money and slow us down and interfere with the job at hand. Najwa clearly demonstrated that this is just not true.

Here are a few insights we can apply from Najwa that will, when applied on a persistently consistent basis, grow your business, enhance your bottom line, and make working at your business much more fun.

  1. She, as the Receptionist, executed the 5 E’sEye contact, Enthusiastic greeting, Ear-to-Ear smile, Engaging, Educates.
    • Cost: Nothing!
  2. She created a “WOW” experience! How did she know my name and she had never met me? Simple…she took the time to care and read it off my credit card.
    • Cost: Nothing!
  3. She delivered a service connection not normally delivered by the majority of her competitors!
    • Cost: Nothing!
  4. She finished by asking if there was anything else she could do for me to make my stay more comfortable.
    • Cost: Nothing!
  5. She delivered Above-and-Beyond care by providing me a detailed driving map and a Fandango report to the closest movie theatres…unsolicited.
    • Cost: Nothing!

It always seems impossible until it’s done. While you feel your guests are demanding, your competitors won’t!

Now go out and deliver some legendary service and have fun doing it.

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